Nike, Inc. (NKE) was founded in 1964 with the name Blue Ribbon Sports, and was later renamed as Nike, Inc. in 1971. The manufacturer of athletic footwear is also famous for producing athletic apparel, sports equipment, and accessories. Nike continues to cemet its reputation as the world’s leading innovator in sportswear, footwear, and sporting goods. The company, which was ranked 24th on Interbrand’s Best Global Brands list for 2013, came out far ahead when compared to its competitor, Adidas AG (ADDYY), which is ranked 55th on the same list. One measure of the company’s success can be gauged from the consistent increase in its brand value from 2002 onward. According to Interbrand, the NIKE brand is now valued at $17.1 billion, higher than the average valuation of $12.3 billion for the sporting goods sector.
The company’s stock price increased 27.3% during the last 12 months, but dropped over 4% during the last few days on the management’s announcement that changes in foreign exchange rates will negatively affect the company’s top line growth and profitability.
Brand equity is one of the most influential factors in determining and increasing the financial value of a brand and the net worth of its investors. The competitive marketplace has made it necessary for firms to invest in advertising and marketing their product in the most efficient, comprehensive, and memorable fashion – and what better medium to use for this purpose than television, with its extensive reach and its high visibility.
Public opinion and mass sentiment is a dynamic concept, as impressionable as a blob of wax, with great economic and political value, that can be shaped and molded any way we want. This serves as reason enough to invest heavily in engineering the prefect presidential campaign and creating the momentum that such a campaign requires. Again, television is the ideal medium for this. With ninety-nine percent of US households possessing at least one television set, the $14.2 million campaign by the Progress for America Voter Fund helped augment President Bush’s deteriorating approval ratings.
The campaign was inspired by a picture taken in Lebanon of the president hugging Ashley who had lost her mother in the 9/11 attacks. The 60-second commercial featuring ‘Ashley’s story’ portrayed the president as a dependable, responsible, savior of lost souls. High on emotions, the commercial promotes the nation as one that is always willing to make the ‘right’ choices, no matter how tough they may be.
Some eight decades after its release, Brave New World is still just as relevant as it was back in 1932, probably more so. Aldous Huxley’s dystopia, where achieving universal happiness no matter the cost, was the goal, has many modern parallels. The easiest population to control is one that is satisfied and content and no longer wants for more. And that is exactly what Brave New World introduced to us: a stable nation thriving on superficial and drug-fueled happiness.
In Brave New World, sex might as well be the equivalent of hugging. Monogamy and love are considered obscene, and sex is nothing more than recreational play – even taught to little children. Nobody is supposed to belong to anybody, and about two-thirds of women are sterilized. The purpose of sex is not reproduction. From a young age, children are taught that sexual activity is the norm and are encouraged to play games that are sexual in nature.
Common Sense Investment Management – contrary to what the name implies, the founder and CEO of the fund of hedge funds has proven the saying right that common sense is not that common. If anything, it is one of the rarest characteristics found in the world, financial or otherwise.
The reason the bidnessmen are saying this about Jim is because he was arrested in a prostitution sting operation five months ago. The irony of his arrest is:
At one time, Common Sense Investment Management was ranked in the 50 biggest funds of hedge funds in the world. According to an investigation conducted by the Business Journal in 2012, the fund had accumulated more than $4.2 billion in assets since it was founded in 1991. It was still managing over $3.2 billion in assets when Bisenius decided he needed some TLC.
The Cullinan mine in South Africa has been a great source for notable finds like the Cullinan Diamond, valued at around $400 million, and the Star of Josephine which sold for $9.5 million in 2008. The most recent discovery is a rare blue 29.6 carat diamond which, according to analysts, could fetch up to $33 million or higher at auction. In light of this precious new find, let’s take a look at some of the most valuable diamonds in the world.
Diamonds have always played a huge part in history, and some, like the Koh-i-Noor, are shrouded in legend and controversy, having been passed down through royal bloodlines and helped define nations. Others have surpassed all expectations and have sold for millions depending on their cut, color, and quality. Here are some of the most valuable diamonds ever mined
The Argentine peso saw its steepest one-day decline since the country’s economic collapse in 2002. The fall threatens to incite a major financial crisis for Argentina.
Europe continued on the path to economic recovery but China’s PMI remained the point of focus.
122 of the S&P500 companies posted 4Q results with 73% beating EPS and 67% beating revenue estimates.